05 / PRACTICAL QUESTIONS
Before you make the frame.
01What is real estate photography?
Real estate photography is the planned visual description of a property and its spaces. A useful set helps viewers understand layout, light and relationships between rooms. Start by identifying what each image needs to explain, then choose viewpoints that make the space understandable without misrepresenting its proportions.
02What should I put in a shoot brief?
Include the property type, intended audience, essential spaces and the channels where images will appear. Add access arrangements, any areas that must stay private, desired file formats and questions about usage rights. A short written brief gives everyone a shared reference before equipment or scheduling decisions are made.
03How do I prepare rooms for photographs?
Prepare rooms by removing personal information, simplifying surfaces and checking that lights work. Keep furnishings representative of the space and clear practical access routes. Walk through the intended views before the shoot, looking for reflections, cables and objects that might distract from the room itself.
04When is video useful alongside still images?
Video is useful when movement helps explain how spaces connect or how a location feels over time. Stills remain valuable for close inspection and flexible page layouts. Decide whether a sequence adds information before requesting one, and agree on orientation, length, captions and audio requirements for its intended destination.
05What should I ask about aerial imagery?
Ask whether an elevated viewpoint would explain the site, approach or surroundings more clearly. Discuss permissions, privacy, airspace and weather with the person responsible for the proposed operation. Feasibility depends on the location and circumstances; an aerial image should have a clear purpose within the wider visual story.
06Which image sizes should I request?
Request sizes that match the actual publishing channels and keep a high quality master if your agreement allows it. Websites, listing platforms, print and social media can require different dimensions or crops. Ask how files will be named and delivered, and verify the current requirements with each destination before export.
07Who can use the finished photographs?
Usage depends on the agreement with the image creator and any other relevant permissions. Clarify the named users, publishing channels, duration, editing rights and whether third parties may receive files. Owning a property or receiving a download does not by itself explain every right associated with the photographs.
08Are the framing studies real properties?
No. The geometric framing studies on this homepage are conceptual illustrations created to demonstrate viewpoint, light and composition. They are not photographs of a property, a completed assignment or an available listing. Use them as prompts for your own brief, alongside source reading that fits your project.